Sport Analytics Major

Program Introduction

The sport analytics major will allow students develop strong data analysis and analytical thinking skills to address important questions in the sport industry. Like many other industries, the sport industry is gathering an unprecedented amount of data on a daily basis. For example, the business office of professional sport teams collects data about fans and sponsors. The front office and coaching staff of major league teams increasingly rely on data to inform their in-game decisions. With the collection of massive data sets, sport organizations need professionals to analyze this data in order to draw useful insights.

The sport analytics major under the department of sport management at Rice University provides students rigorous training in areas such as data science, computer science, statistics, and sport management. The interdisciplinary studies will allow students to build solid theoretical foundations in sport management as well as strong data analysis skills. Along the way, students will be challenged to apply these skills to solve practical issues in the sport industry.

The sport analytics major also highly values the importance of experiential learning. Students will have opportunities to work with mentors from professional sport teams, college teams, and other industry professionals on problem sets that are critical to sport organizations. Besides, the student-run sport analytics club at Rice University offers plenty of opportunities for students to collaborate on various sports analytics projects, brainstorm new research ideas, and gain experiences in the field of sports analytics.

Not only is analytics widely integrated into decision making by coaches, athletes, and front offices, but it also becomes increasingly important to the business operations of many sport teams. In the sport analytics program, students will have chances to explore the business side of the sport industry through the lens of analytics. In particular, students will learn how to use analytics in areas such as fan engagement, dynamic ticket strategies, sport marketing analytics, etc. With the increasing use of data-driven decision making in today’s sports markets, sport analytics graduates will be ready to use their analytical skills to make a difference.

Program Learning Outcomes

  1. Analyze data using statistical analysis, data mining, visualization, predictive analytics, and machine learning
  2. Communicate sport analytics, statistics, and data science results effectively to a non-technical audience (written, verbal, graphics)
  3. Develop computer programming skills to be able to extract, scrape, manage, and parse data for use in statistical analyses
  4. Identify and understand how to apply the various skills, roles, and functions of the different areas in the sport management industry

For general information on the Sport Analytics Major, contact:
Diane Crossey |