Rice Unconventional Wisdom

Sport Management

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To give anything less than your best is to sacrifice the gift.
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Steve Prefontaine

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Question

I saw you on the news talking about the Longhorn Network. Will the addition of the Longhorn Network eventually mark the end of the Big 12 Conference? (Fred in Houston, Texas on Aug. 23, 2011)

Answer

Clark Haptonstall: I do think that the Big 12 will implode (or, at least, mini-implode) this year and all of the member institutions will scatter and land in other BCS Conferences. The Longhorn Network will not be the sole reason for the Big 12's demise. However, it is the straw that broke the camel's back. The University of Texas receives a higher percentage of the TV money from the Big 12 than do the other schools in the conference. And once you factor in the added revenue from the Longhorn Network, the University of Texas will be receiving $25-30 million more in TV revenue than the other schools in the Big 12. It is no longer a fair playing field in the Big 12.

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